China

By Brierley Penn “Think global, but act local,” said Christopher Luxon, of Air NZ, citing the need to have intimate knowledge of individual markets in order to be internationally successful. His company is building a focus on using local marketing to connect to customers, recognizing that a one size fits all approach can never be successful in a globally competitive …

By Brierley Penn In 2012, China became the largest outbound market of any in the world, growing 40% relative to the 2011 period. In the last 12 months, China has become the second most important travel market for New Zealand, said Kevin Bowler, CEO of Tourism NZ, with Chinese visitors to NZ spending $645m each year. However, Bowler says that …

By Brierley Penn “New Zealand brand perception has been created over the past 100 years,” said Marco Marinkovich, CEO of Creative Bank. “Perception is reality.” “If I said Ronald Regan, you would think Watergate. If I said Bill Clinton, you would think Monica. If I said Lance Armstrong, you would think drug cheat.” It is vital that New Zealand’s reputation …

By Tim Groser First, I would like to congratulate the Auckland Chamber of Commerce, NZ Inc and all the agencies and sponsors for putting this event together. I know and have worked with many of you on the New Zealand side over the years either on the China relationship or closely related matters. Many of you are genuine China specialists. …

By Brierley Penn Cathy Quinn, Chair of Minter Ellison Rudd Watts, shared her success strategies for Chinese investment transactions in New Zealand at the China Business Summit this morning. Most importantly, she reminded the audience that it is vital to both understand and invest in your relationship with Chinese counterparts. “We’re the little guys, so we need to understand how …

By Brierley Penn “I think that we are world class in manufacturing and in food safety, but we have to lift our game,”said Theo Spierings, CEO of Fonterra, at today’s China Business Summit, held in Auckland. “We have to become the NASA of food safety and quality.” Spierings brought a message of collaboration and unity in rebuilding New Zealand’s reputation …

test.wp.newzealandinc.com talks to the businessman behind one of China”s fastest growing marketing and research agencies, Shanghai-based Kiwi Mark Tanner, as his business China Skinny focuses on telling the “size and scale” story of China”s cities. The ?majority of foreign businesses tend to focus on China?s mega-cities. Shanghai and Beijing not surprisingly top the agenda when China is being considered, but …

test.wp.newzealandinc.com catches up with Beijing-based Alex Worker, Director of Marianas Group, to talk about the mood on the ground in China in the wake of the Fonterra food scare and NZ Food & Beverage month in Beijing. spy app for android It’s been a turbulent few weeks for Fonterra in the wake of a further dairy crisis. Our largest company …

From hot air balloons in small-town New Zealand to Ferraris in Shenzhen and Hong Kong, it’s been quite a journey for Nick Mowbray, whose family-owned Zuru Toys continues to go from strength to strength in Southern China. It didn’t come easy, says Nick Mowbray, the Cambridge man at the helm of Zuru Toys, a rapidly growing New Zealand toy company he …

cell phone lookup numbers test.wp.newzealandinc.com presents Focus: China – September 2013 as we look at some of the contemporary talking points coming out of China for New Zealand – with business, food & beverage, social media and telecommunications in the spotlight.   Toys bringing big business for Zuru: From hot air balloons in small-town New Zealand to Ferraris in Shenzhen …